Question 1

How much does a marketing agency cost to buy in Canada?

Accepted Answer

Pricing depends on the specific business. Typical marketing agency sells at 2.5–4.5× SDE (smaller deals) or 5–9× EBITDA (larger). Revenue range for this category typically runs $500K–$25M.

Question 2

How much money do I need to buy a marketing agency?

Accepted Answer

Typical Canadian acquisition requires 10-30% equity. For a $2M marketing agency, that's $300K-$600K cash. SAZ structures the remaining 70-90% through bank debt, BDC, vendor takeback, and other financing.

Question 3

What should I diligence carefully when buying a marketing agency?

Accepted Answer

Focus areas: Retainer renewal rates; Client concentration; Key personnel retention; IP ownership. SAZ leads the full diligence workstream and surfaces issues before they kill the deal or compress price.

Question 4

Who are the typical sellers of marketing agencies?

Accepted Answer

Retiring owner-operators (60%+), strategic divestitures (15-20%), distressed situations (10-15%), and tax/estate planning sales (5-10%). Different seller profiles require different deal structuring.

Question 5

What's a realistic timeline to buy a marketing agency?

Accepted Answer

From defined criteria to closing: 6–10 months. Search phase varies (2-12 months). Post-LOI to closing: 90-120 days typically.

Buy a marketing agency in Canada.

What makes a marketing agency valuable.

What to investigate carefully.

Who else buys marketing agencies.

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