Conversion Optimization
Convert more of the traffic you already have.
Full-funnel CRO program with experimentation, analytics, and design.
What this engagement is.
SAZ CRO engagements are structured experimentation programs — not one-off A/B tests. We build the analytics foundation, prioritize a research-backed test backlog, and run a weekly experimentation cadence with design and engineering.
What you should expect.
Outcome-led scoping — every engagement is measured against specific business outcomes.
- A validated analytics and experimentation foundation
- A prioritized test backlog
- A weekly experimentation cadence
- Compounding lifts in conversion and revenue
What the team brings.
Analytics Foundation
Tracking, measurement, and reporting baseline.
Research
User research, session analysis, and funnel deep dives.
Experimentation
Hypothesis design, A/B testing, and analysis.
Design & Build
Test variants designed and built.
How an engagement runs.
Foundation
Analytics, tracking, and baseline.
Research
Discovery and hypothesis development.
Run
Weekly experiment cadence.
Questions buyers ask.
Conversion Optimization across Canada.
SAZ delivers this engagement across our Canadian footprint — from Vancouver to Halifax.
Engagements that pair with this.
Enterprise SEO
Technical SEO, content systems, programmatic SEO, and AEO/GEO — for sites with thousands of pages.
Analytics Systems
Build a single source of truth for product, marketing, and revenue analytics.
Marketing & Demand Generation
Full-funnel B2B demand generation: strategy, content, paid, SEO, and lifecycle.
Want to scope a Conversion Optimization engagement?
A senior partner will respond within one business day.