Strategy

BHAG

Big Hairy Audacious Goal

A 10–25 year strategic ambition that organizes long-term decisions.

Definition

What it actually means.

Coined by Jim Collins in Built to Last. A BHAG is the long-arc ambition that makes near-term tradeoffs make sense. Example: SpaceX's "Make humans multi-planetary." Operators use a BHAG to choose between near-term wins.

Related terms

OKR
Mission
Vision

Engage SAZ

Want the SAZ team helping you operate on this?

Email info@Sedighi.ca or call (604) 632-4959.

Book a consultation Call (604) 632-4959 Email info@Sedighi.ca

Responding to inquiries within 1 business day