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SAZ
Strategy

ICP

Ideal Customer Profile

A quantitative definition of the customer who buys easily, pays well, and stays.

Definition

What it actually means.

ICP is the customer segment that maximizes LTV:CAC. It is more specific than a persona — typically defined by firmographics (size, vertical, geography), buying triggers, and tech stack. The sharper the ICP, the higher the win rate.

Related terms
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