Marketing
Marketing Automation
The systems and workflows that automate marketing execution.
Definition
What it actually means.
Marketing automation platforms (MAPs) like HubSpot, Marketo, Pardot, and Customer.io automate email, lifecycle programs, lead scoring, and campaign attribution. The ROI of marketing automation is in the operational leverage — one operator running 50× the program.
Related terms
Engage SAZ
Want the SAZ team helping you operate on this?
Email info@Sedighi.ca or call (604) 632-4959.
Responding to inquiries within 1 business day