Sales
MEDDIC
A complex-deal qualification framework: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion.
Definition
What it actually means.
MEDDIC was developed at PTC in the 1990s. The expanded MEDDPICC adds Paper Process and Competition. The framework forces sellers to map the economic buyer, the decision process, and the champion explicitly — making forecasts dramatically more accurate.
Related terms
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