Sales
Win Rate
The percentage of qualified opportunities that close as won deals.
Definition
What it actually means.
Calculate as Won Deals ÷ (Total Closed Opportunities − Disqualified). B2B SaaS benchmark: 20–30%. Enterprise: 15–25%. PLG: 25–40%. Anything below 15% on qualified opps usually points to ICP or qualification problems.
Related calculator
Win Rate Calculator
What share of qualified opportunities you actually close.
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