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Resources

Free resources from the SAZ practice.

231+ free assets — calculators, glossary terms, benchmarks, playbooks, templates, assessments. No email gate. Use anything.

Calculators

73

Glossary terms

106

Industry benchmarks

19

Total assets

231+

All resources

Pick a hub to dive in.

Every resource is free, ungated, and built on real SAZ engagement experience.

Business Tools & Calculators

ROI, LTV, CAC, ROAS, conversion math, A/B test sizing — every calculator an operator needs.

Business Glossary

Plain-English definitions of strategy, sales, marketing, finance, CRO, and AI terms.

Industry Benchmarks

KPI ranges, medians, and top-quartile bands across 19 Canadian industries.

Playbooks

Long-form playbooks from real engagements — AI rollout, revenue acceleration, M&A integration.

AI Readiness Assessment

Interactive 5-minute quiz scoring 4 dimensions of AI maturity. Get a maturity tier + next step.

CRO Toolkit

Conversion rate, A/B test sizing & significance, funnel diagnostics, cart abandonment.

Operator Templates

OKR, RFP, board update, sales comp, AI governance — battle-tested templates.

Research & Reports

Original SAZ research — State of AI, Real Estate Tech, CRO Maturity Index.

Why we publish everything for free.

Most consulting firms gate their thinking. We publish it. We believe the operators who get value from our free resources are the ones who eventually engage us for the work the resources can't do. Trust compounds.

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