Question 1

How much is my membership / content site worth?

Accepted Answer

Typical membership / content site businesses sell at 2.5–4.5× SDE (Seller's Discretionary Earnings) for smaller deals, or 4–7.5× EBITDA for larger transactions. Actual valuation depends on customer concentration, growth rate, owner dependency, and market timing.

Question 2

How long does it take to sell a membership / content site?

Accepted Answer

Most membership / content site sales close in 4–8 months from kickoff to closing. Preparation and valuation: 2-4 weeks. Marketing and buyer vetting: 8-16 weeks. Due diligence: 6-10 weeks. Closing: 2-4 weeks.

Question 3

Who buys membership sites in Canada?

Accepted Answer

Typical buyer types include: Media rollups; PE-backed platforms. SAZ has direct relationships with buyers in each category and targets only those that fit your specific business.

Question 4

What's most important in due diligence for a membership / content site?

Accepted Answer

Buyers focus heavily on: Member retention; Content rights; Tech stack. SAZ pre-diligences these areas before listing — surprises in DD kill deals or compress price.

Question 5

What drives valuation for membership sites?

Accepted Answer

Key value drivers in this industry: Active members; Churn; Content library; Brand. SAZ positions your business to maximize these in the CIM and buyer conversations.

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