Question 1

How much is my insurance brokerage worth?

Accepted Answer

Typical insurance brokerage businesses sell at 2.5–4.5× SDE (Seller's Discretionary Earnings) for smaller deals, or 8–12× EBITDA for larger transactions. Actual valuation depends on customer concentration, growth rate, owner dependency, and market timing.

Question 2

How long does it take to sell a insurance brokerage?

Accepted Answer

Most insurance brokerage sales close in 6–12 months from kickoff to closing. Preparation and valuation: 2-4 weeks. Marketing and buyer vetting: 8-16 weeks. Due diligence: 6-10 weeks. Closing: 2-4 weeks.

Question 3

Who buys insurance brokerages in Canada?

Accepted Answer

Typical buyer types include: PE-backed insurance brokers (Hub, Westland); National brokerages. SAZ has direct relationships with buyers in each category and targets only those that fit your specific business.

Question 4

What's most important in due diligence for a insurance brokerage?

Accepted Answer

Buyers focus heavily on: Book retention rates (typical 90%+); Carrier contracts; E&O history. SAZ pre-diligences these areas before listing — surprises in DD kill deals or compress price.

Question 5

What drives valuation for insurance brokerages?

Accepted Answer

Key value drivers in this industry: Recurring commission income (very high); Carrier relationships; P&C vs Life mix; Book retention. SAZ positions your business to maximize these in the CIM and buyer conversations.

Sell your insurance brokerage in Canada.

What makes a insurance brokerage valuable.

Who buys insurance brokerages in Canada.

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