Question 1

How much is my winery worth?

Accepted Answer

Typical winery businesses sell at 3–5× SDE (Seller's Discretionary Earnings) for smaller deals, or 6–12× EBITDA for larger transactions. Actual valuation depends on customer concentration, growth rate, owner dependency, and market timing.

Question 2

How long does it take to sell a winery?

Accepted Answer

Most winery sales close in 12–24 months from kickoff to closing. Preparation and valuation: 2-4 weeks. Marketing and buyer vetting: 8-16 weeks. Due diligence: 6-10 weeks. Closing: 2-4 weeks.

Question 3

Who buys wineries in Canada?

Accepted Answer

Typical buyer types include: Larger wineries; Wine investment groups; Real estate buyers. SAZ has direct relationships with buyers in each category and targets only those that fit your specific business.

Question 4

What's most important in due diligence for a winery?

Accepted Answer

Buyers focus heavily on: Land appraisal; Vine age & varietals; VQA compliance; Inventory (barrels). SAZ pre-diligences these areas before listing — surprises in DD kill deals or compress price.

Question 5

What drives valuation for wineries?

Accepted Answer

Key value drivers in this industry: Vineyard land (most important asset); Brand & wine reviews; Tasting room; Distribution. SAZ positions your business to maximize these in the CIM and buyer conversations.

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