Marketing & Demand Generation for Startups
Demand that compounds — not campaigns that spike.
Advisory and execution for founders building from seed to scale.
Why startups operators engage SAZ for marketing & demand generation.
SAZ marketing engagements are built for B2B demand generation — full-funnel programs that build brand, capture demand, and convert at every stage of the buyer journey.
Startups need senior operators, not pitch coaches. SAZ partners with founders on positioning, GTM, pricing, hiring, and capital — the work that decides whether you become a real company.
What startups operators get from marketing & demand generation.
A modeled demand engine
Live programs across paid, content, SEO, and lifecycle
A reporting and attribution baseline
Pipeline and revenue contribution
What SAZ ships for startups engagements.
Strategy
ICP, positioning, and channel mix.
Content Engine
Editorial, programmatic, and thought leadership.
Paid
Search, social, and ABM paid programs.
Lifecycle
Nurture, onboarding, and expansion.
How we extend this service for the industry.
Standard Marketing & Demand Generation delivery, calibrated for startups workflows, economics, and compliance.
Positioning & ICP
Wedge, ICP, and positioning.
GTM
PLG, sales-led, or hybrid GTM.
Pricing
Value-based pricing and packaging.
Capital
Fundraising strategy and prep.
Marketing & Demand Generation for Startups — questions.
Engage SAZ for marketing & demand generation in startups.
Email info@Sedighi.ca or call (604) 632-4959. Senior partner response within one business day.