Marketing & Demand Generation for Technology
Demand that compounds — not campaigns that spike.
Strategy, growth, and operations for software, SaaS, and tech-enabled services.
Why technology operators engage SAZ for marketing & demand generation.
SAZ marketing engagements are built for B2B demand generation — full-funnel programs that build brand, capture demand, and convert at every stage of the buyer journey.
Technology companies operate in a market that rewards speed, focus, and durable compounding. SAZ partners with founders and operators in software, SaaS, infra, and tech-enabled services to sharpen strategy, fix growth, and scale operations.
What technology operators get from marketing & demand generation.
A modeled demand engine
Live programs across paid, content, SEO, and lifecycle
A reporting and attribution baseline
Pipeline and revenue contribution
What SAZ ships for technology engagements.
Strategy
ICP, positioning, and channel mix.
Content Engine
Editorial, programmatic, and thought leadership.
Paid
Search, social, and ABM paid programs.
Lifecycle
Nurture, onboarding, and expansion.
How we extend this service for the industry.
Standard Marketing & Demand Generation delivery, calibrated for technology workflows, economics, and compliance.
SaaS Strategy
Positioning, pricing, and growth strategy for SaaS.
Growth Programs
Acquisition, activation, and PLG programs.
Retention & Expansion
Net retention and expansion plays.
Org & Ops
Org design, hiring, and ops for scale.
Marketing & Demand Generation for Technology — questions.
Engage SAZ for marketing & demand generation in technology.
Email info@Sedighi.ca or call (604) 632-4959. Senior partner response within one business day.