Customer Acquisition Cost (CAC) for Engineering Firms.
The true cost of acquiring one new customer.
Engineering practices, engineered to scale.
Why engineering firms operators use the customer acquisition cost (cac).
Calculate fully-loaded CAC including marketing spend, sales team cost, and tooling — split into blended CAC and paid CAC. The benchmark for scaling acquisition.
Engineering firms — civil, structural, mechanical, electrical — are professional services businesses with unique constraints: project-based revenue, deep specialization, and complex stakeholder management. SAZ helps engineering firms scale revenue, productize services, and embed AI across project delivery.
What good looks like — typical ranges to compare against.
How customer acquisition cost (cac) is calculated.
CAC = (Marketing + Sales spend) ÷ New customers acquiredWhat changes when customer acquisition cost (cac) is applied to engineering firms.
Project-based revenue volatility
Productization of recurring services
Talent leverage and utilization
Document, drawing, and report production
Open the customer acquisition cost (cac).
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