Customer Acquisition Cost (CAC) for Government.
The true cost of acquiring one new customer.
Modernization that respects the mission.
Why government operators use the customer acquisition cost (cac).
Calculate fully-loaded CAC including marketing spend, sales team cost, and tooling — split into blended CAC and paid CAC. The benchmark for scaling acquisition.
Public sector and government contractor work requires senior advisors who respect the mission, the constraints, and the procurement reality. SAZ partners with municipal, provincial, and federal teams on strategy, AI adoption, and digital transformation — and with contractors on capture, delivery, and ops.
What good looks like — typical ranges to compare against.
How customer acquisition cost (cac) is calculated.
CAC = (Marketing + Sales spend) ÷ New customers acquiredWhat changes when customer acquisition cost (cac) is applied to government.
Modernization under procurement constraints
AI adoption with appropriate governance
Citizen experience and digital services
Vendor and contractor management
Open the customer acquisition cost (cac).
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