Customer Acquisition Cost (CAC) for HVAC & Home Services.
The true cost of acquiring one new customer.
Home service businesses that run like operators.
Why hvac & home services operators use the customer acquisition cost (cac).
Calculate fully-loaded CAC including marketing spend, sales team cost, and tooling — split into blended CAC and paid CAC. The benchmark for scaling acquisition.
HVAC and home service businesses are some of the highest-velocity SMBs in Canada — and most are leaving 30–50% of their potential revenue on the table due to weak demand systems, broken dispatch, and missing follow-up. SAZ builds the demand, dispatch, and revenue systems that turn home service operators into category leaders.
What good looks like — typical ranges to compare against.
How customer acquisition cost (cac) is calculated.
CAC = (Marketing + Sales spend) ÷ New customers acquiredWhat changes when customer acquisition cost (cac) is applied to hvac & home services.
Inconsistent lead flow across seasons
Dispatch and routing inefficiency
Missed follow-up and renewal revenue
Multi-location ops and franchise consistency
Open the customer acquisition cost (cac).
Free, instant, no signup.
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.