Customer Acquisition Cost (CAC) · Legal
Customer Acquisition Cost (CAC) for Legal.
The true cost of acquiring one new customer.
Modern law firms, built for leverage.
Finance & Strategy · Legal
Why legal operators use the customer acquisition cost (cac).
Calculate fully-loaded CAC including marketing spend, sales team cost, and tooling — split into blended CAC and paid CAC. The benchmark for scaling acquisition.
Law firms are at the front of the AI productivity curve — and most are running on systems and ops that won't scale. SAZ helps firms build the AI, ops, and growth systems they need to capture the next decade of leverage.
Benchmarks
What good looks like — typical ranges to compare against.
< 33% of LTV
Healthy — invest more
33–50% of LTV
Balanced
> 50% of LTV
Tight — improve LTV or efficiency
The formula
How customer acquisition cost (cac) is calculated.
CAC = (Marketing + Sales spend) ÷ New customers acquiredIndustry context
What changes when customer acquisition cost (cac) is applied to legal.
Document, research, and drafting throughput
Intake, conflicts, and matter management
Pricing, AFAs, and profitability
Brand and BD in a referral-driven category
Run the numbers
Open the customer acquisition cost (cac).
Free, instant, no signup.
Customer Acquisition Cost (CAC) · Legal
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day