CAC Payback Period · Legal
CAC Payback Period for Legal.
How fast you recover what you spent to win a customer.
Modern law firms, built for leverage.
Finance & Strategy · Legal
Why legal operators use the cac payback period.
Calculate the months required to recover customer acquisition cost. Critical for capital efficiency — anything over 18 months drains cash.
Law firms are at the front of the AI productivity curve — and most are running on systems and ops that won't scale. SAZ helps firms build the AI, ops, and growth systems they need to capture the next decade of leverage.
Benchmarks
What good looks like — typical ranges to compare against.
< 6 mo
Elite — scale aggressively
6–12 mo
Healthy SaaS benchmark
12–18 mo
Acceptable for sticky SaaS
> 18 mo
Cash-intensive — diagnose
The formula
How cac payback period is calculated.
Payback = CAC ÷ (Monthly ARPU × Gross margin)Industry context
What changes when cac payback period is applied to legal.
Document, research, and drafting throughput
Intake, conflicts, and matter management
Pricing, AFAs, and profitability
Brand and BD in a referral-driven category
Run the numbers
Open the cac payback period.
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CAC Payback Period · Legal
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