Operations & Retention
Churn Rate Calculator
The silent killer of compounding revenue.
Calculate monthly and annual churn, plus the revenue impact of reducing churn by 1, 2, and 5 percentage points.
Inputs
Adjust to model your scenario
2,400
96
$220
$
Monthly churn rate
4.00%
Annualized churn
38.7%
Avg. customer lifespan
2.1 yrs
Monthly MRR lost
$21,120
MRR saved per 1pp churn reduction
$5,280
Formula
Monthly churn = Customers lost ÷ Customers at start × 100
Benchmarks
SaaS (SMB)3–5% monthly
SaaS (Enterprise)< 1% monthly
Subscription DTC5–10% monthly
Related tools
Tools operators run alongside this one.
Need more than the math?
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Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
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