Marketing & Demand
Content Marketing ROI
Content compounds — measure the compounding.
Calculate the long-tail ROI of content marketing including initial investment, ongoing traffic, and conversion to customers over 24 months.
Inputs
Adjust to model your scenario
8
$850
$
240
1.2%
%
$850
$
24-month ROI
3214.0%
24-month revenue
$5,408,448
24-month investment
$163,200
Monthly content spend
$6,800
Formula
Cumulative revenue = Σ (Articles × Traffic × Conversion × Value) over 24 months with maturity curve
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