CRO & Experimentation
Click-Through Rate Calculator
Clicks per impression for any ad, email, or link.
Calculate CTR for any creative, headline, or call to action. Use to compare creative variants and channel performance.
Inputs
Adjust to model your scenario
540
24,000
CTR
2.25%
Formula
CTR = Clicks ÷ Impressions × 100
Benchmarks
Google Search ads3–8%
Display ads0.4–1.0%
LinkedIn ads0.4–0.65%
Email campaigns2.5–5%
Related tools
Tools operators run alongside this one.
Need more than the math?
Get the SAZ team running this for your business.
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day