LTV:CAC Ratio for Government.
The single most important unit-economics metric.
Modernization that respects the mission.
Why government operators use the ltv:cac ratio.
Calculate the ratio of customer lifetime value to acquisition cost. Industry benchmark is 3:1 — below that, you're subsidizing growth; above 5:1, you're probably under-investing in acquisition.
Public sector and government contractor work requires senior advisors who respect the mission, the constraints, and the procurement reality. SAZ partners with municipal, provincial, and federal teams on strategy, AI adoption, and digital transformation — and with contractors on capture, delivery, and ops.
What good looks like — typical ranges to compare against.
How ltv:cac ratio is calculated.
LTV:CAC = Customer Lifetime Value ÷ Customer Acquisition CostWhat changes when ltv:cac ratio is applied to government.
Modernization under procurement constraints
AI adoption with appropriate governance
Citizen experience and digital services
Vendor and contractor management
Open the ltv:cac ratio.
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