LTV:CAC Ratio for HVAC & Home Services.
The single most important unit-economics metric.
Home service businesses that run like operators.
Why hvac & home services operators use the ltv:cac ratio.
Calculate the ratio of customer lifetime value to acquisition cost. Industry benchmark is 3:1 — below that, you're subsidizing growth; above 5:1, you're probably under-investing in acquisition.
HVAC and home service businesses are some of the highest-velocity SMBs in Canada — and most are leaving 30–50% of their potential revenue on the table due to weak demand systems, broken dispatch, and missing follow-up. SAZ builds the demand, dispatch, and revenue systems that turn home service operators into category leaders.
What good looks like — typical ranges to compare against.
How ltv:cac ratio is calculated.
LTV:CAC = Customer Lifetime Value ÷ Customer Acquisition CostWhat changes when ltv:cac ratio is applied to hvac & home services.
Inconsistent lead flow across seasons
Dispatch and routing inefficiency
Missed follow-up and renewal revenue
Multi-location ops and franchise consistency
Open the ltv:cac ratio.
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Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.