LTV:CAC Ratio for Leak Detection & Infrastructure.
The single most important unit-economics metric.
Specialty trades, scaled like a tech company.
Why leak detection & infrastructure operators use the ltv:cac ratio.
Calculate the ratio of customer lifetime value to acquisition cost. Industry benchmark is 3:1 — below that, you're subsidizing growth; above 5:1, you're probably under-investing in acquisition.
Leak detection, water damage, and specialty infrastructure trades are growing fast — and the operators who win are the ones who treat marketing, dispatch, and reporting as a system, not a series of one-off vendors. SAZ designs and runs those systems.
What good looks like — typical ranges to compare against.
How ltv:cac ratio is calculated.
LTV:CAC = Customer Lifetime Value ÷ Customer Acquisition CostWhat changes when ltv:cac ratio is applied to leak detection & infrastructure.
Urgent demand capture and conversion
Insurance-led billing and reporting cycles
Multi-trade and multi-region operations
Brand authority in a commoditizing market
Open the ltv:cac ratio.
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Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.