LTV:CAC Ratio for Legal.
The single most important unit-economics metric.
Modern law firms, built for leverage.
Why legal operators use the ltv:cac ratio.
Calculate the ratio of customer lifetime value to acquisition cost. Industry benchmark is 3:1 — below that, you're subsidizing growth; above 5:1, you're probably under-investing in acquisition.
Law firms are at the front of the AI productivity curve — and most are running on systems and ops that won't scale. SAZ helps firms build the AI, ops, and growth systems they need to capture the next decade of leverage.
What good looks like — typical ranges to compare against.
How ltv:cac ratio is calculated.
LTV:CAC = Customer Lifetime Value ÷ Customer Acquisition CostWhat changes when ltv:cac ratio is applied to legal.
Document, research, and drafting throughput
Intake, conflicts, and matter management
Pricing, AFAs, and profitability
Brand and BD in a referral-driven category
Open the ltv:cac ratio.
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