Customer Lifetime Value (LTV) for HVAC & Home Services.
The total revenue a customer is worth.
Home service businesses that run like operators.
Why hvac & home services operators use the customer lifetime value (ltv).
Calculate customer lifetime value using average order value, purchase frequency, gross margin, and customer lifespan. LTV is the foundation for pricing, CAC budgets, and retention investment.
HVAC and home service businesses are some of the highest-velocity SMBs in Canada — and most are leaving 30–50% of their potential revenue on the table due to weak demand systems, broken dispatch, and missing follow-up. SAZ builds the demand, dispatch, and revenue systems that turn home service operators into category leaders.
What good looks like — typical ranges to compare against.
How customer lifetime value (ltv) is calculated.
LTV = AOV × Purchase frequency × Gross margin × Customer lifespanWhat changes when customer lifetime value (ltv) is applied to hvac & home services.
Inconsistent lead flow across seasons
Dispatch and routing inefficiency
Missed follow-up and renewal revenue
Multi-location ops and franchise consistency
Open the customer lifetime value (ltv).
Free, instant, no signup.
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.