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Customer Lifetime Value (LTV) · Legal

Customer Lifetime Value (LTV) for Legal.

The total revenue a customer is worth.

Modern law firms, built for leverage.

Finance & Strategy · Legal

Why legal operators use the customer lifetime value (ltv).

Calculate customer lifetime value using average order value, purchase frequency, gross margin, and customer lifespan. LTV is the foundation for pricing, CAC budgets, and retention investment.

Law firms are at the front of the AI productivity curve — and most are running on systems and ops that won't scale. SAZ helps firms build the AI, ops, and growth systems they need to capture the next decade of leverage.

Benchmarks

What good looks like — typical ranges to compare against.

< 1× CAC
Losing money
1–3× CAC
Recovering — but tight
3–5× CAC
Healthy SaaS / DTC benchmark
> 5× CAC
Elite — invest more in acquisition
The formula

How customer lifetime value (ltv) is calculated.

LTV = AOV × Purchase frequency × Gross margin × Customer lifespan
Industry context

What changes when customer lifetime value (ltv) is applied to legal.

Document, research, and drafting throughput

Intake, conflicts, and matter management

Pricing, AFAs, and profitability

Brand and BD in a referral-driven category

Run the numbers

Open the customer lifetime value (ltv).

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Open Customer Lifetime Value (LTV)
Customer Lifetime Value (LTV) · Legal

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