Marketing & Demand
Marketing Mix Allocator
Allocate budget across channels by ROAS.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
Inputs
Adjust to model your scenario
$120,000
$
5.2
3.1
7.8
12.5
Projected revenue
$1,064,643
Blended ROAS
8.87×
Search budget
$21,818
Paid social budget
$13,007
Content budget
$32,727
Email budget
$52,448
Formula
Channel allocation ∝ Channel ROAS; weighted to total budget
Related tools
Tools operators run alongside this one.
Need more than the math?
Get the SAZ team running this for your business.
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day