CRO & Experimentation
Mobile vs Desktop Conversion Comparator
Quantify the mobile conversion gap.
Compare mobile vs desktop conversion rates and quantify the revenue at stake if you close the gap.
Inputs
Adjust to model your scenario
28,000
4.2%
%
72,000
1.8%
%
$155
$
Annual revenue at stake
$3,214,080
Monthly revenue at stake
$267,840
Conversion gap (pp)
2.40%
Formula
Lift = Mobile Visitors × (Desktop Conv − Mobile Conv) × AOV
Related tools
Tools operators run alongside this one.
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