Net Promoter Score (NPS) · E-commerce
Net Promoter Score (NPS) for E-commerce.
The single number for customer loyalty.
E-commerce engineered for unit economics.
Operations & Retention · E-commerce
Why e-commerce operators use the net promoter score (nps).
Calculate Net Promoter Score from promoter, passive, and detractor counts. Includes industry benchmarks.
E-commerce has moved from a margin-rich category to one where unit economics decide who survives. SAZ helps DTC, B2B e-com, and marketplaces sharpen positioning, fix margins, and build the demand and retention programs that compound.
Benchmarks
What good looks like — typical ranges to compare against.
Below 0
Critical — more detractors than promoters
0–30
Below average
30–50
Good — industry average
50–70
Excellent
70+
World-class
The formula
How net promoter score (nps) is calculated.
NPS = (Promoters ÷ Total × 100) − (Detractors ÷ Total × 100)Industry context
What changes when net promoter score (nps) is applied to e-commerce.
Unit economics, CAC, and LTV
Site, funnel, and merchandising
Lifecycle and retention
Fulfillment and ops
Run the numbers
Open the net promoter score (nps).
Free, instant, no signup.
Net Promoter Score (NPS) · E-commerce
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