Net Promoter Score (NPS) · Hospitality
Net Promoter Score (NPS) for Hospitality.
The single number for customer loyalty.
Hospitality brands operating like modern platforms.
Operations & Retention · Hospitality
Why hospitality operators use the net promoter score (nps).
Calculate Net Promoter Score from promoter, passive, and detractor counts. Includes industry benchmarks.
Hospitality operators — hotel groups, restaurant groups, resorts, attractions — operate in a category where guest experience and operating margin are inseparable. SAZ helps hospitality operators modernize systems, embed AI, and build the demand programs that compound.
Benchmarks
What good looks like — typical ranges to compare against.
Below 0
Critical — more detractors than promoters
0–30
Below average
30–50
Good — industry average
50–70
Excellent
70+
World-class
The formula
How net promoter score (nps) is calculated.
NPS = (Promoters ÷ Total × 100) − (Detractors ÷ Total × 100)Industry context
What changes when net promoter score (nps) is applied to hospitality.
Direct booking and OTA dependence
Guest experience and personalization
Labor and operations
Loyalty and lifecycle
Run the numbers
Open the net promoter score (nps).
Free, instant, no signup.
Net Promoter Score (NPS) · Hospitality
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