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ROAS Calculator · Government

ROAS Calculator for Government.

Return on ad spend, channel by channel.

Modernization that respects the mission.

Marketing & Demand · Government

Why government operators use the roas calculator.

Calculate return on ad spend (ROAS) for paid campaigns. Use for channel-mix decisions and weekly campaign reviews.

Public sector and government contractor work requires senior advisors who respect the mission, the constraints, and the procurement reality. SAZ partners with municipal, provincial, and federal teams on strategy, AI adoption, and digital transformation — and with contractors on capture, delivery, and ops.

Benchmarks

What good looks like — typical ranges to compare against.

< 2×
Likely losing margin
2–3×
Breakeven on most products
3–5×
Healthy DTC / B2C benchmark
> 5×
Elite — scale spend
The formula

How roas calculator is calculated.

ROAS = Revenue from ads ÷ Ad spend
Industry context

What changes when roas calculator is applied to government.

Modernization under procurement constraints

AI adoption with appropriate governance

Citizen experience and digital services

Vendor and contractor management

Run the numbers

Open the roas calculator.

Free, instant, no signup.

Open ROAS Calculator
ROAS Calculator · Government

Want a senior partner to interpret your results?

Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.

Responding to inquiries within 1 business day