SaaS Magic Number for HVAC & Home Services.
Sales efficiency: ARR added per dollar of S&M spend.
Home service businesses that run like operators.
Why hvac & home services operators use the saas magic number.
Calculate the Magic Number — net new ARR ÷ prior-quarter sales & marketing spend. Above 1.0 = invest more aggressively. Below 0.5 = pull back.
HVAC and home service businesses are some of the highest-velocity SMBs in Canada — and most are leaving 30–50% of their potential revenue on the table due to weak demand systems, broken dispatch, and missing follow-up. SAZ builds the demand, dispatch, and revenue systems that turn home service operators into category leaders.
What good looks like — typical ranges to compare against.
How saas magic number is calculated.
Magic = (Net New ARR × 4) ÷ (Prior Q S&M Spend × 4)What changes when saas magic number is applied to hvac & home services.
Inconsistent lead flow across seasons
Dispatch and routing inefficiency
Missed follow-up and renewal revenue
Multi-location ops and franchise consistency
Open the saas magic number.
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Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.