Marketing & Demand
Share of Voice Calculator
Your slice of the category conversation.
Calculate Share of Voice across paid search, social, or PR. The most under-used competitive marketing metric.
Inputs
Adjust to model your scenario
145,000
980,000
12%
%
Share of Voice
14.8%
Excess SOV of 2.8pp predicts market share gain over the next year (per Binet & Field research).
Excess SOV (vs. market share)
2.8%
Formula
SOV = Your Spend ÷ Total Category Spend × 100; eSOV = SOV − Market Share
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