Healthcare benchmarks
Healthcare KPI benchmarks.
Healthcare operating benchmarks across multi-site clinics, specialty practices, pharma services, and digital health. Heavily regulated; reimbursement and capacity utilization drive economics.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
9 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin | 25–55% | 38% | 60%+ |
EBITDA margin | 8–22% | 14% | 28%+ |
Productivity
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Capacity utilization (clinical) | 65–85% | 74% | 88%+ |
No-show rate | 8–22% | 14% | < 8% |
Claim denial rate | 4–12% | 7% | < 4% |
Marketing
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Patient acquisition cost | $45–$280 | $110 | < $65 |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Patient retention (annual) | 60–88% | 76% | 92%+ |
Patient NPS | 25–62 | 44 | 70+ |
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Avg. revenue per patient | $180–$2,400 | $640 | Specialty-dependent |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
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Healthcare benchmarks
Where do you stand against healthcare top quartile?
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