Hospitality benchmarks
Hospitality KPI benchmarks.
Hospitality benchmarks across hotels, F&B, and tourism operators. Occupancy, RevPAR, and direct booking share drive economics.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
8 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin | 60–80% | 70% | 82%+ |
GOP margin | 28–48% | 38% | 52%+ |
OTA commission as % of revenue | 8–22% | 15% | < 10% |
Productivity
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Occupancy rate | 55–82% | 68% | 85%+ |
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
RevPAR growth (YoY) | 0–14% | 6% | 15%+ |
Marketing
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Direct booking share | 18–45% | 28% | 55%+ |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Guest NPS | 25–62 | 44 | 70+ |
Repeat guest rate | 15–38% | 24% | 45%+ |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
Engage SAZ
How hospitality operators close the gap to top quartile.
AI & Automation
AI Implementation for Hospitality
From strategy to production — shipped.
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Marketing
Marketing & Demand Generation for Hospitality
Demand that compounds — not campaigns that spike.
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Digital & Growth
CRM & Systems Implementation for Hospitality
CRM that works the way the business actually sells.
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Strategy
Operational Strategy for Hospitality
Make operations a competitive weapon.
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Hospitality benchmarks
Where do you stand against hospitality top quartile?
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