HVAC & Home Services benchmarks
HVAC & Home Services KPI benchmarks.
HVAC and home services operating benchmarks across multi-location HVAC, plumbing, electrical, restoration, and leak detection operators. High service-call volume; CAC is fierce.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
9 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin | 30–55% | 42% | 55%+ |
EBITDA margin | 10–22% | 15% | 25%+ |
Marketing
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
CAC (paid acquisition) | $120–$650 | $280 | < $180 |
Google reviews per location Quality + count drives local ranking. | 40–800 | 180 | 1,000+ |
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Avg. ticket size | $280–$2,800 | $680 | $900+ |
Conversion rate (lead → booking) | 15–35% | 24% | 40%+ |
Conversion rate (booking → sale) | 45–75% | 60% | 80%+ |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Repeat customer rate (annual) | 18–42% | 28% | 50%+ |
Productivity
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Tech utilization (billable) | 55–75% | 65% | 78%+ |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
Engage SAZ
How hvac & home services operators close the gap to top quartile.
Marketing
Local SEO for HVAC & Home Services
Win the map pack across your service footprint.
Service detail
Marketing
Marketing & Demand Generation for HVAC & Home Services
Demand that compounds — not campaigns that spike.
Service detail
Digital & Growth
CRM & Systems Implementation for HVAC & Home Services
CRM that works the way the business actually sells.
Service detail
AI & Automation
AI Automation for HVAC & Home Services
Automate the work that scales the company.
Service detail
HVAC & Home Services benchmarks
Where do you stand against hvac & home services top quartile?
Send your numbers, we'll benchmark them confidentially. info@Sedighi.ca or (604) 632-4959.
Responding to inquiries within 1 business day