Real Estate benchmarks
Real Estate KPI benchmarks.
Real estate operating benchmarks across brokerages, developers, REITs, and property management. Wide range driven by sub-segment — brokerages and PropTech are very different businesses.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
9 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin Wider for PropTech; tighter for traditional brokerages. | 25–55% | 38% | 55%+ |
EBITDA margin | 8–25% | 14% | 25%+ |
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Annual revenue growth | 4–18% | 8% | 20%+ |
Lead → meeting conversion | 8–22% | 14% | 25%+ |
Lead → close conversion | 0.8–3.5% | 1.6% | 4%+ |
Avg. sales cycle (residential) | 14–90 days | 45 days | < 21 days |
Marketing
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
CAC (per agent / customer) | $200–$3,500 | $1,200 | < $600 |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Agent retention (annual) | 60–82% | 72% | 88%+ |
NPS | 12–48 | 32 | 55+ |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
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Real Estate benchmarks
Where do you stand against real estate top quartile?
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