Retail benchmarks
Retail KPI benchmarks.
Retail operating benchmarks across multi-channel brands and omnichannel retailers. Inventory turnover, conversion rate, and AOV drive economics.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
7 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin | 28–55% | 38% | 55%+ |
EBITDA margin | 4–14% | 8% | 16%+ |
Productivity
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Inventory turnover | 3–8× | 5× | 10×+ |
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Conversion rate (in-store) | 12–28% | 20% | 32%+ |
Average order value | $45–$280 | $95 | Brand-dependent |
Same-store sales growth | −4–12% | 3% | 8%+ |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Customer retention (annual) | 40–68% | 52% | 75%+ |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
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Retail benchmarks
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