Startups benchmarks
Startups KPI benchmarks.
Early-stage / scaleup operating benchmarks across seed to Series C. Growth, burn, and unit economics are everything.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
7 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Annual revenue growth | 40–200% | 95% | 200%+ |
Sales velocity ($/day) | $500–$15K | $2,800 | $8K+ |
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin (SaaS) | 65–85% | 76% | 85%+ |
Net burn / month | $25K–$800K | $180K | Stage-dependent |
Runway | 8–24 months | 15 months | 18+ mo at close |
Unit economics
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
CAC payback | 10–28 months | 18 months | < 12 mo |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
NDR | 88–135% | 110% | 125%+ |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
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Startups benchmarks
Where do you stand against startups top quartile?
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