Technology benchmarks
Technology KPI benchmarks.
B2B SaaS / technology operating benchmarks. The most-modeled category in business — and where the gap between top quartile and median is largest.
Sourced from
- · SaaS Capital
- · OpenView Partners
- · KeyBanc
- · McKinsey
- · IBISWorld
- · SAZ engagement aggregates
10 benchmarks
Compare your numbers.
Each row shows the typical range across the industry, the median, and the top-quartile threshold.
Profitability
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Gross margin | 70–85% | 78% | 88%+ |
Rule of 40 score | 20–60 | 34 | 60+ |
Sales
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Annual revenue growth | 15–80% | 32% | 100%+ |
Sales efficiency (Magic Number) | 0.4–1.2 | 0.7 | 1.0+ |
Retention
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
Net Revenue Retention (NRR) | 90–135% | 108% | 130%+ |
Gross Revenue Retention (GRR) | 78–95% | 88% | 95%+ |
Annual churn (gross) | 5–22% | 12% | < 7% |
NPS | 20–65 | 38 | 65+ |
Unit economics
| Metric | Typical range | Median | Top quartile |
|---|---|---|---|
CAC payback period | 8–28 months | 16 months | < 12 mo |
LTV:CAC ratio | 2.0–6.5× | 3.5× | 5×+ |
Run the math
Calculators that use these benchmarks.
Plug your numbers in and see where you land against the medians above.
Engage SAZ
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Technology benchmarks
Where do you stand against technology top quartile?
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