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Strategy

Product-Market Fit

PMF

The point at which a product is satisfying strong market demand.

Definition

What it actually means.

Marc Andreessen's definition: "you can always feel it." Quantitative tests include 40% of users saying they'd be very disappointed if the product disappeared (Sean Ellis), strong organic growth, and short sales cycles. Pre-PMF, focus on the product. Post-PMF, scale go-to-market.

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