Question 1

How much is my hotel worth?

Accepted Answer

Typical hotel businesses sell at 3–6× SDE (Seller's Discretionary Earnings) for smaller deals, or 8–14× EBITDA for larger transactions. Actual valuation depends on customer concentration, growth rate, owner dependency, and market timing.

Question 2

How long does it take to sell a hotel?

Accepted Answer

Most hotel sales close in 9–18 months from kickoff to closing. Preparation and valuation: 2-4 weeks. Marketing and buyer vetting: 8-16 weeks. Due diligence: 6-10 weeks. Closing: 2-4 weeks.

Question 3

Who buys hotels in Canada?

Accepted Answer

Typical buyer types include: REITs; Hotel investment groups; Owner-operators. SAZ has direct relationships with buyers in each category and targets only those that fit your specific business.

Question 4

What's most important in due diligence for a hotel?

Accepted Answer

Buyers focus heavily on: Real estate appraisal; Franchise PIP requirements; STR data; Capital reserves. SAZ pre-diligences these areas before listing — surprises in DD kill deals or compress price.

Question 5

What drives valuation for hotels?

Accepted Answer

Key value drivers in this industry: Real estate value (largest); Flag (Marriott, Hilton, IHG); RevPAR; Location. SAZ positions your business to maximize these in the CIM and buyer conversations.

Sell your hotel in Canada.

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