Operations & Retention
Cohort Retention Calculator
See how cohorts actually retain over time.
Calculate cohort retention over multiple periods to identify the true health of customer relationships. Most blended retention numbers hide cohort problems.
Inputs
Adjust to model your scenario
500
480
420
360
295
Month 12 retention
59.0%
Month 6 retention
72.0%
Month 3 retention
84.0%
Month 1 retention
96.0%
Formula
Retention (month N) = Active in Month N ÷ Cohort Size × 100
Benchmarks
B2B SaaS M12> 80% (enterprise)
B2C subscription M12> 50%
Curve flattensHealthy — sticky product
Curve decays to zeroProduct-market issue
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Need more than the math?
Get the SAZ team running this for your business.
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day