Cohort Retention Calculator · Startups
Cohort Retention Calculator for Startups.
See how cohorts actually retain over time.
Senior operators for the first scaling chapter.
Operations & Retention · Startups
Why startups operators use the cohort retention calculator.
Calculate cohort retention over multiple periods to identify the true health of customer relationships. Most blended retention numbers hide cohort problems.
Startups need senior operators, not pitch coaches. SAZ partners with founders on positioning, GTM, pricing, hiring, and capital — the work that decides whether you become a real company.
Benchmarks
What good looks like — typical ranges to compare against.
B2B SaaS M12
> 80% (enterprise)
B2C subscription M12
> 50%
Curve flattens
Healthy — sticky product
Curve decays to zero
Product-market issue
The formula
How cohort retention calculator is calculated.
Retention (month N) = Active in Month N ÷ Cohort Size × 100Industry context
What changes when cohort retention calculator is applied to startups.
PMF, positioning, ICP
GTM motion and channel
Pricing and packaging
Hiring and capital
Run the numbers
Open the cohort retention calculator.
Free, instant, no signup.
Cohort Retention Calculator · Startups
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day