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SAZ
Marketing & Demand

Event ROI Calculator

Trade shows, conferences, and field events.

Calculate event ROI including booth, travel, staff, and pipeline contribution from leads.

Inputs
Adjust to model your scenario
$45,000
$
$18,000
$
$22,000
$
320
40%
%
12%
%
$35,000
$
Event ROI
532.5%
Pipeline revenue
$537,600
Total event cost
$85,000
Cost per lead
$266
Customers
15
Formula
Revenue = Leads × Lead→MQL × MQL→Cust × Deal Size − Total Costs
Need more than the math?

Get the SAZ team running this for your business.

Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.

Responding to inquiries within 1 business day