Marketing & Demand
Webinar ROI Calculator
B2B webinars — model the full funnel.
Calculate ROI on webinar programs including registrant cost, attendance, attendee-to-MQL conversion, and pipeline contribution.
Inputs
Adjust to model your scenario
$12,000
$
800
35%
%
25%
%
5%
%
$18,000
$
Webinar ROI
425.0%
Pipeline revenue
$63,000
MQLs generated
70
Cost per MQL
$171
Customers
4
Formula
Revenue = Registrants × Attendance × MQL Rate × Close Rate × Deal Size
Related tools
Tools operators run alongside this one.
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