Marketing & Demand
Lead Velocity Rate (LVR)
The leading indicator of future revenue.
Calculate Lead Velocity Rate — month-over-month qualified lead growth. The best leading indicator of future revenue.
Inputs
Adjust to model your scenario
320
285
Monthly LVR
12.3%
Annualized LVR
301.5%
Formula
LVR = (Current Month QLs − Prior Month QLs) ÷ Prior Month QLs × 100
Benchmarks
< 0%Pipeline shrinking — fix demand
0–5%Slow growth
5–15%Healthy growth
> 15%Elite growth velocity
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