Lead Velocity Rate (LVR) · E-commerce
Lead Velocity Rate (LVR) for E-commerce.
The leading indicator of future revenue.
E-commerce engineered for unit economics.
Marketing & Demand · E-commerce
Why e-commerce operators use the lead velocity rate (lvr).
Calculate Lead Velocity Rate — month-over-month qualified lead growth. The best leading indicator of future revenue.
E-commerce has moved from a margin-rich category to one where unit economics decide who survives. SAZ helps DTC, B2B e-com, and marketplaces sharpen positioning, fix margins, and build the demand and retention programs that compound.
Benchmarks
What good looks like — typical ranges to compare against.
< 0%
Pipeline shrinking — fix demand
0–5%
Slow growth
5–15%
Healthy growth
> 15%
Elite growth velocity
The formula
How lead velocity rate (lvr) is calculated.
LVR = (Current Month QLs − Prior Month QLs) ÷ Prior Month QLs × 100Industry context
What changes when lead velocity rate (lvr) is applied to e-commerce.
Unit economics, CAC, and LTV
Site, funnel, and merchandising
Lifecycle and retention
Fulfillment and ops
Run the numbers
Open the lead velocity rate (lvr).
Free, instant, no signup.
Lead Velocity Rate (LVR) · E-commerce
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