Lead Velocity Rate (LVR) for Engineering Firms.
The leading indicator of future revenue.
Engineering practices, engineered to scale.
Why engineering firms operators use the lead velocity rate (lvr).
Calculate Lead Velocity Rate — month-over-month qualified lead growth. The best leading indicator of future revenue.
Engineering firms — civil, structural, mechanical, electrical — are professional services businesses with unique constraints: project-based revenue, deep specialization, and complex stakeholder management. SAZ helps engineering firms scale revenue, productize services, and embed AI across project delivery.
What good looks like — typical ranges to compare against.
How lead velocity rate (lvr) is calculated.
LVR = (Current Month QLs − Prior Month QLs) ÷ Prior Month QLs × 100What changes when lead velocity rate (lvr) is applied to engineering firms.
Project-based revenue volatility
Productization of recurring services
Talent leverage and utilization
Document, drawing, and report production
Open the lead velocity rate (lvr).
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